Online advertising is not everything, the positioning strategies help but not assure success and Facebook does not buy, it only introduce you to possible future customers. So, Which is the key to get profit of our online media and to our company to succeed?
The landing page is probably the most important tool on the Internet media. It guarantees us the customer feedback, total handling of any type of information and a highest ability to branding strategies.
But what is the meaning of a landing page?
As the name implies, this website is the web page where the client arrives after having clicked on an online ad or a promotional link.
What we will find in these pages?
An extension of the advertisement, which explains in detail the product or service offer promoted. We can also find test campaign. Marketers used the landing pages to measure the impact of promotional campaigns, before launchinginto the market. In this last sense and according to the report Anne Holland in MarketingSherpa.com, ” The 60% professionals in the e-mail marketing who respond to the survey, affirmed that they would prefer to test their marketing campaigns using the tests split A / B, on the landing pages”
How many landing pages we can have operating online?
As many as you can manage. Most companies have multiple landing pages, not only for different products, but also for the same product depending on the ad or link that users click on. This fact optimizes the segmentation and enables companies to different strategies or campaigns, depending on the users. That is why the landing pages are also known as “jumping pages”, “splash pages”.
To conclude, the following image represents the landing page of the new online reader of “The New York Times”:
What are the good points of this landing page?
- Show technological innovations by presenting online videos.
- Show luxury by presenting its application with one of the the best products from Apple (Macbook Pro)
- Allows the customers to reach the subscription page without intermediaries from outside the company.
Even this one was a good example of a landing page we should know, as interested in marketing, that the impact would become higher if the companies introduces promotions or discounts at this page.