“Content marketing is a marketing technique apply to create and distribute relevant and valuable content to attract, acquire, and engage a clearly defined, and understood, target audience – with the objective of driving profitable customer action“
In this era, the content marketing strategy has gone from the “client push” to “client pull”, which means the application of new methods ensuring that the company is able to reach customer’s emotions, implying their satisfaction and also their fidelity in the brand.
The first question you should ask is, Why this type of strategies are better than other ones?
At least there are three topics of marketing interesting information:
- Branding: Relevant content, clear and well proposed generates higher reputation for the brand.
- Traffic: Relevant content is shared online, this involves promotion on the Social Media, the more promotion the more links posted and the more links = more traffic.
- Reliability: Relevant content generates more confidence in the brand.
The second question should be: Where can we apply this strategy?
The most innovative tools that focuses on this kind of marketing-application are: E-books, Newsletters and social interest online publications.
Adequacy, segmentation would perform first to ensure that the suitable content reaches the main client. After that, we look for the medium that best ensure greater impact on these clients.
But, in any case, whatever the medium of choice may be, we have to understand that content marketing is placed at the rise of the marketing strategies pyramid. Its development allows us to elaborate: mobile marketing, social media marketing… among others.
In conclusion, the content marketing seeks emotion through information, and information has to be our first step whenever we design a marketing plan.